Fox to Launch US Hispanic Broadcast Net
Jan 23, 2012
MundoFox, a joint venture between Fox International Channels and the RCN Television Group will offer a lineup of original Spanish-language entertainment and sports programming.
 Fox International Channels and the RCN Television Group (RCN), headquartered in Colombia, jointly announced today the formation of joint venture that will launch MundoFox, a new Spanish-language television network catering to the U.S. Hispanic market.
The network, scheduled to launch during this fall in markets across the United States, will “aim to bring a similar sensibility as the Fox Network to Latino audiences,” Fox said, with “exciting entertainment, best-in-class programing content and differentiation from the limited options currently available to viewers.” READ MORE | STUDY INDICATES THAT TOO LITTLE IS KNOWN ABOUT HD RADIO
Jan 23, 2012
The latest Kassof study included 670 people who were interviewed on the telephone in January. They were asked if they had heard of HD radio and what they knew about it. His conclusion, after all the publicity and industry backing is that too little is know about HD.
When comparing this recent survey to a previous study in September ’08, Kassof says we "we find no progress". "Awareness has actually declined. In ’08, 67% had at least “heard of” HD Radio; now, 54% do. And consumers’ understanding (and misunderstanding) of HD is virtually identical to what we found three-plus years ago." Here is the bottom line according to Kassof: "The industry still faces a big challenge marketing HD Radio. Its best decision was to call it “HD Radio,” because that enables consumers to at least infer that it delivers better quality. The industry needs to continue to focus on sound quality, plus MORE CHOICES and (to separate HD from satellite radio). READ MORE |