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| 2004 Radio Awards |
| Award |
Station / Title |
Division |
| DJ Personality Aircheck | KTAO-FM A Day in Rock History - Afternoon Show | 5 |
| Station Promotional Announcement | KLEA-AM Keith Kelly | 5 |
| Newscaster/News Reporter | KLEA-AM Susan Coe | 5 |
| Complete Newscast | KBUY-AM Noon News with Jim Kalvedge | 5 |
| Single Topic News Coverage | KBUY-AM Ruidoso Fire | 5 |
| Play-by-Play | KLEA-AM Brian Urlacher Charity Game | 5 |
| :30 Commercial | KTAO-FM Handyman at Home - Fiddler on the Roof | 5 |
| :60 Commercial | KLEA-AM Party on the Island | 5 |
| :60 Commercial | KIDX-FM Onda Oil Reunion | 5 |
Station of the Year for Division 5 | KLEA-AM Lea County Broadcasting | 5 |
Station of the Year for Division 5 | KTAO-FM Taos Communications | 5 |
| Public Service Announcement | KMDZ-FM Tips for Summer Driving | 4 |
| Station Promotional Announcement | KNMX-AM KNMX-AM, Chubby Checker on KNMX | 4 |
| DJ Personality Aircheck | KSEL-FM KSEL Morning Show | 4 |
| Newscaster/News Reporter | KNMX-AM KNMX-AM News at Noon | 4 |
| Complete Newscast | KNMX-AM KNMX-AM News at Noon | 4 |
| Single Topic News Coverage | KNMX-AM News at Noon: Gov. Richardson's Visit to Mora | 4 |
| Talk Show | KNMX-AM KNMX Talk with Don Pace | 4 |
| Play-by-Play | KMDZ-FM Las Vegas vs. Lovington | 4 |
| :30 Commercial | KSEL-FM Paw Paws Goody Goody | 4 |
| :60 Commercial | KNMX-AM Gordon's Jewelry Store: Mother's Day | 4 |
| :60 Commercial | KSEL-AM Leslie's Candy Company | 4 |
Station of the Year for Division 4 | KNMX-AM KNMX-AM, Sangre de Cristo Broadcasting in Las Vegas | 4 |
| Public Service Announcement | KTQM-FM DWI Task Force: Halloween | 4 |
| Public Service Campaign | KZOR-FM Stuff-a-Truck Food Drive | 3 |
| Station Promotional Announcement | KSMX-FM Bash and Cash | 3 |
| DJ Personality Aircheck | KSMX-FM The Rooney Moon Show | 3 |
| Newscaster/News Reporter | KSMX-FM Pam Atherton | 3 |
| Complete Newscast | KSMX-FM Pam Atherton | 3 |
| Single Topic News Coverage | KTQM-FM Political Forum | 3 |
| :30 Commercial | KTQM-FM Bender Family of Dealerships | 3 |
Station of the Year for Division 3 | KSMX-FM Rooney Moon Broadcasting, Clovis | 3 |
| Talk Show | KSNM-AM The Michael Swickward Show | 2 |
| Play-by-Play | KSNM-AM Las Cruces vs. Mayfield | 2 |
| :30 Commercial | KSNM-AM Floors for U | 2 |
| :60 Commercial | KGRT-FM Dominguez Rodriguez: Farmers Insurance | 2 |
Station of the Year for Division 2 | KSNM-AM Radio Las Cruces | 2 |
| Investigative News | KOBF-TV Men-Only Golf Tournament | 2 |
| Public Service Announcement | KKOB-AM Domestic Violence | 1 |
| Public Service Campaign | KKOB-AM Reading Albuquerque | 1 |
| Station Promotional Announcement | KKOB-AM Lobo Sports | 1 |
| Station Promotional Announcement | KKSS-FM Zoo Boo | 1 |
| DJ Personality Aircheck | KBQI-FM Tony Lynn and Myles Morning Show | 1 |
| Single Topic News Coverage | KKOB-AM Big Bad Bosque Fires | 1 |
| Talk Show | KKOB-AM The Jim Villanucci Show | 1 |
| Play-by-Play | KDEF-AM Eldorado vs. Rio Grande | 1 |
| :60 Commercial | KIOT-FM Girls Just Wanna Have Fun | 1 |
Station of the Year for Division 1 | KKOB-AM Citadel Broadcasting | 1 |
|
| 2004 Television Awards |
| Award |
Station / Title |
Division |
| Public Service Campaign | KOBR-TV Roswell Refuge | 2
|
| Evening Newscast | KOBF-TV Eyewitness News | 2
|
| News Feature Story | KRWG-TV Corundas | 2
|
| Videography/Photography | KOBF-TV Lodge at Chama | 2
|
| General News Coverage | KRWG-TV Troops Deploy | 2
|
| Breaking News | KOBR-TV Beauty School Fire | 2
|
| Sportscast | KOBF-TV Eyewitness Sports 12 | 2
|
Station of the Year for Division 2 | KOBF-TV Hubbard Broadcasting, Farmington | 2
|
| Public Service Campaign | KRQE TV Stranger Danger | 1
|
| Station Promotional Announcement | KOB-TV Border Rush | 1
|
| Evening Newscast | KRQE TV KRQE News 13 | 1
|
| Noon Newscast | KRQE TV KRQE News 13 | 1
|
| Morning Newscast | KOAT-TV Action 7 News Live This Morning | 1
|
| News Feature Story | KOAT-TV Newborn-ICU | 1
|
| Videography/Photography | KLUZ-TV Sierra de Chihuahua | 1
|
| General News Coverage | KOB-TV Fugitive Surrender | 1
|
| Breaking News | KRQE TV Bosque Burning | 1
|
| Expanded Sports Show | KOB-TV New Mexico Game Day | 1
|
Station of the Year for Division 1 | KOB-TV Hubbard Broadcasting | 1
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