National Association of Broadcasters

Five House Members Added As Local Radio Freedom Act Cosponsors

05/24/17 10:00 pm

WASHINGTON, DC -- Five Members of the House of Representatives have joined as cosponsors of a bipartisan resolution that opposes "any new performance fee, tax, royalty, or other charge" on local broadcast radio stations. The Local Radio Freedom Act (LRFA) now has 185 cosponsors in the House and 22 in the Senate.

Jon Bon Jovi to Receive NABEF Service to America Leadership Award

05/23/17 10:00 pm

Renowned musician and philanthropist Jon Bon Jovi will receive the 2017 Service to America Leadership Award from the NAB Education Foundation (NABEF) for his ongoing efforts to combat poverty and homelessness. Bon Jovi, whose music and public service signify the spirit of America and the principles that define the nation, will receive the honor at NABEF’s Celebration of Service to America Awards on June 20 in Washington, DC.

NAB Releases New Morning Consult Research Finding Americans Turn to Broadcast TV and Radio Above All Other Media in Times of Emergency

05/16/17 10:00 pm

WASHINGTON, D.C. -- The National Association of Broadcasters revealed new research today from Morning Consult confirming the critical role that radio and TV broadcasters play in times of emergency. Indeed, the polling shows that in emergency situations, Americans turn to broadcast TV and radio above all other media by a factor of nearly four to one.

NAB Statement on Confirmation Hearing of Vishal Amin for IP Enforcement Coordinator

05/16/17 10:00 pm

WASHINGTON, D.C. -- In response to the announcement that the Senate Judiciary Committee will consideration the nomination of Vishal Amin for U.S. Intellectual Property Enforcement Coordinator, the following statement may be attributed to NAB Director of Media Relations Zamir Ahmed:

NAB Statement on Nomination of David Redl as NTIA Administrator

05/16/17 10:00 pm

WASHINGTON, D.C. -- In response to nomination of House Energy and Commerce Committee Chief Counsel David Redl as administrator of the National Telecommunications & Information Administration, the following statement may be attributed to NAB Executive Vice President of Communications Dennis Wharton:

Public Education Partnership - PEP

The PEP program is a public awareness partnership between NMBA radio and television stations and community groups across the state.

This program, which has been in service for more than 20 years, is available to government agencies and non-profit organizations whose advertising funds are limited. These organizations make a grant of funds to the NMBA in exchange for spots on NM radio and television.

Television or radio announcements provided by the PEP client are distributed to stations across the state and broadcasters are asked to run the announcements voluntarily on an “as available” basis. Monthly performance affidavits are provided to the PEP client.

The NMBA is the only organization in the state that can provide the PEP program and is a sole source provided.

Check out our PEP Partners


Multiply Your Media Budget

The PEP program is only for non-profit and government agencies, when advertising budgets are limited and a message needs to be delivered to the state of New Mexico.

Statewide Distribution

Affiliation with your state broadcasters association means your message is distributed to radio and TV stations across the entire state of New Mexico.

More Clout with Stations

Radio and TV stations are deluged with requests for PSAs. The NMBA distributes your spots to every NMBA radio and TV station in the state to make sure your message gets airtime.

Language Diversity

The NMBA will assist in the production of radio spots in Navajo and radio and TV spots in Spanish, guaranteeing a wideranging outreach of your message.

Documented Results

Airtime reports are generated based on affidavits the NMBA receives from stations. The NMBA prepares a monthly report showing the value of the airtime given to your message and where it aired in the state.

Reach Over Time

The NMBA PEP programs are 6-month and 12-month campaigns. The length of the campaign further helps get your message to the public over time.

For more information on how your organization can use the PEP program, contact Maryann Morton or call the NMBA at (505) 881-4444 today.