National Association of Broadcasters

SPROCKIT and NAB Show Welcome Five New Media, Entertainment and Technology Startups to Partnership Program

07/19/17 10:00 pm

SPROCKIT, the leading program showcasing media, entertainment and technology startups in collaboration with NAB Show, today announced the newest startups selected to participate in SPROCKIT’s 2017 program. The companies were hand-selected by industry leaders to participate based on their potential to offer real solutions to challenges in today’s evolving market that many established media and entertainment companies face.

NAB Statement on Introduction of Viewer Protection Act

07/19/17 10:00 pm

WASHINGTON – In response to the introduction of the Viewer Protection Act by House Energy & Commerce Committee Ranking Member Frank Pallone (D-NJ), the following statement can be attributed to NAB President and CEO Gordon Smith:

Asleep at the Wheel to Perform at NAB Marconi Radio Awards Dinner & Show

07/19/17 10:00 pm

Grammy Award-winning country music band Asleep at the Wheel will perform at the NAB Marconi Radio Awards Dinner & Show, sponsored by Experi, on Thursday, September 7. The event is part of the 2017 Radio Show, held September 5-8 at the JW Marriott Austin and produced by the National Association of Broadcasters (NAB) and Radio Advertising Bureau (RAB).

Over 200 House Members Now Cosponsor Local Radio Freedom Act

07/18/17 10:00 pm

WASHINGTON, DC -- A bipartisan coalition of seven Members of the House of Representatives have joined as cosponsors of a resolution that opposes "any new performance fee, tax, royalty, or other charge" on local broadcast radio stations. The Local Radio Freedom Act (LRFA) now has 206 cosponsors in the House and 23 in the Senate.

Pillsbury Explores Radio's Regulatory and Economic Outlook at 2017 Radio Show

07/16/17 10:00 pm

Leading financial forecasters and radio group executives will provide insight on radio’s regulatory and economic future in a session titled “Pillsbury’s Broadcast Finance 2017: Is Radio Ready for a New Deal?,” Wednesday, September 6, from 8:00-9:30 a.m. at the 2017 Radio Show in Austin.

Public Education Partnership - PEP

The PEP program is a public awareness partnership between NMBA radio and television stations and community groups across the state.

This program, which has been in service for more than 20 years, is available to government agencies and non-profit organizations whose advertising funds are limited. These organizations make a grant of funds to the NMBA in exchange for spots on NM radio and television.

Television or radio announcements provided by the PEP client are distributed to stations across the state and broadcasters are asked to run the announcements voluntarily on an “as available” basis. Monthly performance affidavits are provided to the PEP client.

The NMBA is the only organization in the state that can provide the PEP program and is a sole source provided.

Check out our PEP Partners   Download More Information

 


Multiply Your Media Budget


The PEP program is only for non-profit and government agencies, when advertising budgets are limited and a message needs to be delivered to the state of New Mexico.

Statewide Distribution


Affiliation with your state broadcasters association means your message is distributed to radio and TV stations across the entire state of New Mexico.

More Clout with Stations


Radio and TV stations are deluged with requests for PSAs. The NMBA distributes your spots to every NMBA radio and TV station in the state to make sure your message gets airtime.

Language Diversity


The NMBA will assist in the production of radio spots in Navajo and radio and TV spots in Spanish, guaranteeing a wideranging outreach of your message.

Documented Results


Airtime reports are generated based on affidavits the NMBA receives from stations. The NMBA prepares a monthly report showing the value of the airtime given to your message and where it aired in the state.

Reach Over Time


The NMBA PEP programs are 6-month and 12-month campaigns. The length of the campaign further helps get your message to the public over time.

For more information on how your organization can use the PEP program, contact Maryann Morton or call the NMBA at (505) 881-4444 today.