National Association of Broadcasters

Gordon Smith Keynote at 2017 NAB Show

04/23/17 10:00 pm

NAB President and CEO Gordon Smith delivered the annual NAB State of the Industry address during the 2017 NAB Show. Below is a transcript of his remarks as prepared for delivery.

America Ferrera and Maria Elena Salinas Honored at Day One of 2017 NAB SHOW

04/23/17 10:00 pm

Las Vegas, NV – NAB Show, the world’s largest convention encompassing the convergence of media, entertainment and technology, kicked off today in Las Vegas. NAB President and CEO Gordon Smith opened the convention with his annual State of the Broadcast Industry Address, and a broad range of industry professionals led sessions dealing with the latest advances in filmmaking, television production and content creation. This year’s NAB Show runs through Thursday, April 27.

PILOT Announces 2017 Innovation Challenge Question

04/22/17 10:00 pm

The National Association of Broadcasters (NAB), through its PILOT program, today announced the second annual PILOT Innovation Challenge question. The PILOT Innovation Challenge recognizes creative ideas that leverage technological advances in the production, distribution and display of engaging content. The program also provides support to the winners for development.

NAB Statement on FCC Reinstating UHF Discount

04/19/17 10:00 pm

WASHINGTON, D.C. -- In response to the FCC voting to reinstate the UHF discount used to calculate compliance with the national television audience reach cap, the following statement may be attributed to NAB President and CEO Gordon Smith:

2017 NAB Show Presents Next Generation Image Making Super Session

04/16/17 10:00 pm

NAB Show, the world’s largest annual convention encompassing the convergence of media, entertainment and technology, will feature “Next Generation Imaging – Taking Content Creation to New Places,” on Tuesday, April 25, 10:00 – 11:00 a.m., a Super Session that will provide attendees with an exclusive look into how next generation imaging has the potential to transform image making for all forms of content.

Public Education Partnership - PEP

The PEP program is a public awareness partnership between NMBA radio and television stations and community groups across the state.

This program, which has been in service for more than 20 years, is available to government agencies and non-profit organizations whose advertising funds are limited. These organizations make a grant of funds to the NMBA in exchange for spots on NM radio and television.

Television or radio announcements provided by the PEP client are distributed to stations across the state and broadcasters are asked to run the announcements voluntarily on an “as available” basis. Monthly performance affidavits are provided to the PEP client.

The NMBA is the only organization in the state that can provide the PEP program and is a sole source provided.

Check out our PEP Partners


Multiply Your Media Budget

The PEP program is only for non-profit and government agencies, when advertising budgets are limited and a message needs to be delivered to the state of New Mexico.

Statewide Distribution

Affiliation with your state broadcasters association means your message is distributed to radio and TV stations across the entire state of New Mexico.

More Clout with Stations

Radio and TV stations are deluged with requests for PSAs. The NMBA distributes your spots to every NMBA radio and TV station in the state to make sure your message gets airtime.

Language Diversity

The NMBA will assist in the production of radio spots in Navajo and radio and TV spots in Spanish, guaranteeing a wideranging outreach of your message.

Documented Results

Airtime reports are generated based on affidavits the NMBA receives from stations. The NMBA prepares a monthly report showing the value of the airtime given to your message and where it aired in the state.

Reach Over Time

The NMBA PEP programs are 6-month and 12-month campaigns. The length of the campaign further helps get your message to the public over time.

For more information on how your organization can use the PEP program, contact Maryann Morton or call the NMBA at (505) 881-4444 today.