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New Mexico Health Care Authority Recognizes NMBA PEP Partnership
Modern Child Support Family campaign recognized with NCSEA 2024 program awareness award
SANTA FE – The New Mexico Child Support program has been honored with the National Child Support Engagement Association (NCSEA) 2024 Program Awareness Award for its Modern Child Support Family campaign.
This award recognizes outstanding efforts in media relations and public outreach to promote the services run by the Child Support Services Division (CSSD).
“Modernizing and improving our child support program to prioritize New Mexico’s children has been our focus over the last five years,” said Kyra Ochoa, Health Care Authority Deputy Secretary. “We are honored that NCSEA recognized our work, and we hope more families who need these important services are reaching out to the Child Support Services Division.”
The Modern Child Support Family campaign started in August 2021 with public service announcements on TV and radio in English, Spanish, and Diné.
Each campaign highlighted how the modern child support program can help with establishing parentage, setting and changing support orders, and finding jobs. The third campaign featured a testimonial from a parent who shared how the program helped her support her child and be the best parent she could be. The most recent campaign ads can be found on the HCA website in English, Spanish, and Diné.
“We can tell people how great the child support program is but hearing it from someone who has used our services is more powerful,” said Betina Gonzales McCracken, Child Support Director. “We hope her story connects with parents or guardians who need help with child support.”
The ads aired through the New Mexico Broadcasters Association (NMBA) Public Education Program and have played on New Mexico TV and radio stations more than 65,000 times over the past three years.
“We are very thankful to the NMBA and New Mexico’s TV and radio stations for their help in this community outreach effort,” added McCracken.
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