Buying television ad space can be a complicated, frustrating process for buyers. Local advertisers, such as auto dealerships or furniture stores, may want to have the same ad distributed in multiple markets, on multiple channels in one market, or a different ad on multiple channels in multiple markets to promote an event such as a holiday sale. The space booking process typically involves contacting the appropriate account executive within each media organization, requesting a quotation, placing an order, reviewing the resulting as-run data and paying the invoice(s). These steps are repeated thousands of times each day in hundreds of media markets across the country.