New Mexico Broadcasters Association serves to represent the interests of radio and television broadcasters
of New Mexico and enhance and promote relationships with businesses and other organizations
in the service of communities throughout the Land of Enchantment.
News & Events
Radio Ads With Synthetic Voices? New Platform Brings AI to Broadcast.
For all the innovations in audio production in the past several years, using synthetic voice technology to create radio advertising might actually represent a major step forward. That’s what Adthos promises in their just-released ad sales platform, Adthos Creative Studio, which the company calls the first browser-based digital audio workstation
Nielsen’s Grip Over TV Ratings Loosens Amid Streaming Boom
Company faces a double whammy: challenges in its legacy products and customers looking for alternative ways to measure streaming viewership TV ratings company Nielsen has been the behemoth in its field for decades, but the shift toward streaming is disrupting its business model and prompting buyers and sellers of ads
Live music is new battlefield in COVID-19 war
Live music has become one more battlefield in the nation’s culture war over COVID-19. Americana star Jason Isbell recently announced he would require all fans at his forthcoming shows to be vaccinated or show a negative test result. But that’s the kind of move more mainstream country artists have generally resisted. One such
Broadcasters Push for Local Journalism Tax Break Bill
Say Big Tech is draining off critical ad dollars Local broadcasters are urging the Senate to provide tax credits to stations that staff up their newsrooms, citing, in part, Big Tech’s “devouring” of their local ad market. In a letter to Senate leadership, all 50 state broadcaster associations called for passage of
