Develops, directs and/or maintains social media platforms, website, and graphics; Creates and maintains KRWG graphic elements, special events and programming logos and promotional materials, and other items as needed; Supports station events by coordinating, attending and creating video/photo packages for digital platforms as needed; Analyzes effectiveness of digital content and designs data-informed strategies; Maintains database records and files of all content assets; Works across departments to create necessary assets for both content and development. Participates in the authoring of weekly newsletter and other digital communications.
- Create monthly, quarterly, and/or annual reports for engagement.
- Determine target markets and methods to expand audience base.
- Update graphics for radio, television and digital content as needed
- Create videos during membership drives to encourage donations from social media exposure
- Analyze website and social platforms regularly to update as needed
- Identify trending stories and maximize/localize them for digital audience.
- Publish news stories for all digital platforms – may require writing and editing.
- Execute and produce live/recorded video content across digital media platforms.
- Plan and schedule social media content.
- Review, edit and repurpose existing content.
- Research industry-related topics and trends to identify areas for growth
- Update mailing list and distribution information.
- Help coordinate station events like open houses, fundraisers, outreach and community events.