NMBA MEMBER NEWS
![Monica Armenta Director of NMBA](https://www.nmba.org/cms/wp-content/uploads/2024/06/m-armenta.jpeg)
Message from Monica Armenta
Hello,
Life is too short to ignore the happy times, and today is one of those occasions.
It is with great enthusiasm that I have accepted the position of Executive Director of the New Mexico Broadcasters Association (NMBA). Paula Maes, who has helped shape my career over the decades, has successfully led the NMBA as Executive Director for the past 25 years but has decided to retire. It will be impossible to replace Paula. Instead, today, I step into all the opportunities Paula, past and present board members, and the NMBA team have created for New Mexico broadcasters. With the talent, expertise, experience, support, and energy of the excellent NMBA Executive Committee, the entire board, and every broadcaster in the state, we will reimagine the future with a focus on what’s most relevant to New Mexico broadcasters and everyone who relies on traditional broadcasting. It’s exciting, and the possibilities are endless.
So, I have now come full circle. As a college student, I received an NMBA scholarship that included an internship that evolved into a 23-year career in broadcasting. I am genuinely ecstatic to return to my first career love. I have yet to catch the fast-paced, ever-changing, and intense pace of broadcasting. More than that, I am committed to ensuring New Mexicans benefit from everything traditional broadcasting has delivered over the decades – accessibility, reliability, local coverage, simplicity, emergency broadcasting, convenience, entertainment, and a sense of community.
If you’re lucky, you know heartache can accompany change. I experienced that when I retired from KOB-TV, and now it’s deja vu as I have retired from Albuquerque Public Schools, where I had the privilege and honor of serving as the face of the district for almost 20 years. I will always be grateful to both employers for entrusting me to represent their organizations, for the valuable skills I acquired in my roles, and for the incredible friendships I cherish today.
It’s been said that success is about staying connected and relevant and that it rarely happens alone. Please contact me at the NMBA if I can assist you with anything, if you have feedback on how to ensure our state remains a force in broadcasting, and most importantly, please stay in touch.
Finally, thank you for being a part of my professional and personal life. I know how lucky I am on so many levels, and I am grateful. I still have so much I want to accomplish for my home state and am eager to partner with you again when the opportunity presents itself. Life is good.
My best,
![](https://www.nmba.org/cms/wp-content/uploads/2024/07/Monica-Signature.png)
SPOTLIGHT ON CONVENTION
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