Camera companies are tightening their focus on integration into broadcast workflows even as they sharpen the capabilities of their offerings.
As broadcasters seek IP-ready equipment, vendors are answering the call with new cameras. At the same time, broadcasters want standards flexibility baked into cameras, easier control of multicamera environments and better visuals. They also want camcorders in the field to be able perform more of the functions of a traditional studio camera set up. And as studios seek to improve the safety of their operations, some are looking toward wireless roving cameras.
Rob Willox, Sony’s director of product marketing for media solutions, said IP has become a huge factor, particularly in how Sony products integrate with those from other vendors.
