Accepting cannabis or marijuana ads involves significant risk for stations
Hardly a week goes by that I’m not confronted with the question: “Marijuana has been legalized in my state, I can now take that advertising, right?”
For years, one of the biggest advertising issues confronting broadcasters is how to deal with the emerging legalization of medicinal cannabis and the emerging acceptance of recreational marijuana. As of the writing of this article, only two states (Idaho and Nebraska) have an outright ban on marijuana usage.
Twenty-two states, the District of Columbia and Guam have legalized recreational use of marijuana, according to U.S. News & World Report, while the National Conference of State Legislatures reports that 38 states, three territories and D.C. allow the medical use of cannabis products in some form.
