The NAB and the NAB Leadership Foundation are launching a multifaceted campaign to help broadcasters find and grow talent for their stations. “You Belong Here” spotlights the many career possibilities in broadcasting and how job seekers can make a difference.
What is it? “You Belong Here” showcases how job seekers can use their skills and find their passion in local television and radio stations in every town and city across the country. The campaign website also promotes thousands of jobs in broadcast media.
Make it work for you: NAB is providing tools for stations to educate, recruit and grow talent, including a :30 spec spot and long-form video. Utilize these tools to reach job seekers:
- Customize the :30 spec spot with shots/audio of your talent and community. Air this as often as possible.
- Embed the social video on your website or pin it on your social channels.
- Put a callout on your website to the You Belong Here page.
- Each week, post a social tile encouraging your followers to learn more about careers in broadcasting.
- Share the long-form video during class presentations or career fairs.
Go deeper: Visit YouBelongHere.media/toolkit for more tips and tools for amplifying how working in broadcast media is a fun and rewarding way to put your skills to work and grow your career.
The takeaway: There has never been a more exciting time to be in broadcasting. Not only will you have a front row seat to history – you will make a difference in your community.