From president and CEO of Tracy Johnson Media Group, a company that excels in programming and talent consulting that attract fans, grows ratings and generates revenue. (Published in Radio World, April 15)
Air talent plays a vital role at this time. Most shows should remain calm, generally upbeat and positive. Don’t ignore the crisis, but find ways to relieve listener stress.
Personalities should continue to be themselves, with a few subtle adjustments. Some segments that were hilarious a month ago (like prank calls) may seem mean-spirited now. Be a little more sensitive with a little less less edge.
Keep your sense of humor. The number one most desired trait listeners seek from radio personalities is someone that makes them laugh. That may be even more important now. But be tasteful. There’s plenty to have fun with, but it’s probably not a good idea to make jokes about the disease itself.
Personalities having a hard time finding content ideas should consider just being the show that listens to the listener. Many personalities are finding connections just by asking “How are you doing today?”