Independent voters are particularly engaged, study finds.
Viewers might complain about the barrage of political commercials on the way as Election Day approaches, but they seem to pay attention to them.
A new study from TVision found that when political ads appear, viewers stay in the room 22% longer than when other types of ad appear.
TVision also said viewers’ eyes stay on political ads 15% longer than ads for other products or services.
Overall, in terms of attention, political ads get a 38.7% score, while all other ads get a 37.4% score.